La Estación Gallery | Álvaro Verduzco Puig
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Álvaro Verduzco Puig


Álvaro Verduzco Puig Born in 1977 in México City, México.

Lives and worksin México City, México.

Studied visual art in the National School of the Fine Arts, UNAM(México). With a postgrade on practictheory by the Goldsmiths College of the university of London. Being Awarded and recognized by the FONCA(México), the Sandarbh Residency Programme and being part of the collection of the cultural center of art of Lázarea,Rumania.Hehas exhibited in México, the United States, London, El Salvador and Rumaniasince 2002.


The image enters our brain by the eyes, smells through the nose, the touch by the skin,the flavors by the mouth and all this is modified in experiences, in coincidence,experiences that happen to create memories.These memories are stored in our minds,or in our brains and they stay there, waiting tobe remembered, waiting to be revived by us at some particular time. Or maybe not. Perhaps an experience that is stored in the department of memory is never used, neverapplied, never associated with the future…

Futile experience, unskilled experiences,dissolution in water of Picot Salts…The most practical way to put a memory in shape is the newspaper that the whole societyreads. Diary of events that have passed and the next day get published as thepresent, memory of the past to create a present. A package with data, codes and photographs that create collective memories at their convenience and then swallow them and storethem in our cerebral cortex in the form of planes in space that give kaleidoscopic forms.But Some of these memories will be diluted, they will go to the sewer of the memory, tothe drain and they will remain there, diluted in a septic tank that will never overflow.Other events will be imprinted in our mind in a tactile way, so present that they do notseem memories, but experiences recently lived.And with the passage of time these experiences are getting covered in mold, they aremisplaced, diluting… Color papers in the sun that eventually get white, burned. Sheets ofcotton paper that become transparent, like vellum paper…

And These memories become realities when we associate them with other realexperiences by means of the association of Kaleidoscopic planes in the space of our mind.Diluted with each other, memory becomesa game of unrealistic mental associations thatwe can touch with the hand, like taking a bale of cards and playing with them with their hands.